MasterStory Transformation for Organizations
An Organization's Greatest Possibilities Reside in Its MasterStoryline and the Integration of the MasterStorylines of Each Department and Team
The greatest possible success your organization can achieve is a function of three foundational pillars:
1.The power of your proposition—your value to the market.
2. The power of your purpose—your value to the world.
3. The power of your people—your ability to attract, retain, and engage the best.
Naturally, the greater the strength of each pillar, and the greater the synergy of all three, the greater the potential of your organization. Traditional approaches to organizational transformation predicated solely on creating “shareholder value” sub-optimize your organization’s prospects, often looking past the importance and value of the pillars of purpose and people.
We believe the greatest potential of any human system, whether it be a company, a department, or an individual, flows from a higher calling and purpose. When each of those human systems understands their core purpose, and each can consciously connect the realization of their own to the others, the greatest possibilities of each have the potential to be realized. This is a company’s, a department’s, and an individual’s “why,” its most deeply held belief, driving force, and source of inspiration for everything it does.
storystorming
Harnessing the Power of Story for Organizational Transformation
StoryWork International (SWI) is devoted to taking the power of story to a new level of impact—tapping the unbridled spirit of creativity, innovation, and collaboration. To this end, SWI has created an invaluable approach to accelerate leaders’ ability to tap the potential of their people, of their organizations, and of themselves to discover and realize ‘their Possible’ and produce breakthrough results. We call it 'StoryStorming.'
In contrast to brainstorming, StoryStorming takes your leadership team on an exploration and excavation of your company in greater depth, revealing deeper truths, and most importantly, greater possibilities. "Story" is our native language. It's how we relate to the world and our experience in it. To assist companies to discover their MasterStory, we harness the power of storytelling, whether it be through the telling of stories about things that have occurred in the organization and asking what these stories reveal about the most valuable qualities of the organization; or, through the act of creative storytelling about characters in the future who are experiencing the company’s ideal self. Through the debriefing of those experiences, both real and imagined, we help you to discover the deeper truth and reason for the being of your company.
explore the Third Way
Conclusion: Customers want to hear about your products and even your story, but they also make buying decisions based on the purpose behind your brand.
Attracting & Retaining Talent
Your MasterStory Transformation Authentically and Meaningfully Positions Your Company to Attract and Retain the Best and Brightest
Understanding a company’s purpose helps employees answer the question, “Do I belong here?” This is a significant question for millennials who want jobs to have meaning.
