Christopher Stapleton is an immersive story designer and an award-winning creative developer of innovative destination experiences that define global entertainment, education, and technology brands. As the CEO of Simiosys Real World Labs, he is leading pioneering, research teams to apply eXtended Reality (XR) to enhance human performance in design research, training, space, health, rehabilitation, and therapy industries. As Co-Founder of the Virtual World Society, he is engaging the simulation technology industry to inspire the next generation of talent, technology, and techniques to advance the social good.
His projects include product and venue development for Social-XR, tourist destinations, education centers, conventions, attractions, rides, shows, events, wellness centers, food & retail venues. His influence crosses over commercial, civic, and academic sectors to rapidly transform ideas into real-world innovations leveraging his pioneering work in XR (Virtual, Augmented, and Mixed Reality). His innovation strategies are applied to achieve the maximum return on investment (ROI) to stimulate adoption of the latest immersive media technology using assessment tools, value-engineering, and audience advocacy methods.
Using immersive and compelling, media-rich environments, Christopher innovates new platforms of story, play, and games. He is able to fuse art and design with engineering and technology to enhance unique emotional branding to increase customer awareness and loyalty. His strategies for value engineering come from the premise that “the smallest moments can make the biggest memories!” His notion that “limitation is the root of creativity" stimulates creative thinking in teams that see problems as design challenges. His mantra is "Think big; Start small; Act now,” to help small groups initiate transformative missions. The diversity of training and experience allows him to leverage both art and science to make the most of enhancing human connection, social engagement, and the exercising of the imagination.
In this first of a five-part interview, Christopher traces the roots of his career in the design of story spaces that has taken him from Broadway to world-class theme parks to outer space. He’ll be discussing story design as a subversive act and how we can paint with our imaginations.
In this second of a five-part interview, Christopher discusses how the development of language became a disruptive technology and delves into the distinctions between the written word and oral language, seeing story as a construct that can advance humanity’s evolution. He goes on to explore the need to invest in the arts and humanities because thinking through this lens is instrumental in taking the inventions from the scientific and engineering fields into innovations that benefit humanity.
In this third of a five-part interview, Christopher discusses his research through the media convergence laboratory and how he has used memory-scapes to explore non-linear aspects of story. He introduces us to new ways of thinking about how story is a means to start a conversation and as a means of experiencing history through a new lens.
In this fourth of a five-part interview, Christopher discusses how our brains work analogically and how integral it is to understand that story is the fabric of our reality. He shares how he has been extending reality across a number of dimensions and how this has helped him to help populations at risk of isolation.
In this last of a five-part interview, Christopher discusses the importance of trans-disciplinary collaboration to engender innovation. He explores the importance of being willing to enter into new fields with the eyes of a novice to change paradigms in create giant leaps forward in our understanding of our world and our role in it.