As President of PCI Media, Meesha has an unwavering commitment to education as the fundamental means to empower people to realize their undeniable human rights and create lasting cultural change. As the first woman and person of color to lead PCI Media, Meesha is passionate about ensuring that PCI Media’s work fully embodies the principles of diversity, equity, and inclusion.
Meesha has 20 years of experience in education and communication spaces. She has worked with a range of partners spanning government, NGOs, and private sector agencies to see to the education of children and adults and to produce award-winning media. Meesha’s work has touched and changed the lives of millions of people.
In 2015, Meesha produced #ISurvivedEbola, a global public health campaign. The campaign saved lives by empowering over 10 million people to take measures to protect themselves and others from contracting the deadly Ebola virus.
Meesha began her professional career in public education. During her tenure as Director of Literacy for New York City Public Schools, she led changes in education policy, impacting outcomes for 1.1 million students. Meesha then worked with national organizations and state departments of education to scale the implementation of more effective teaching techniques. Additionally, Meesha has over two decades of extensive experience in capacity building, partnership management, community engagement, facilitation, and learning design.
Meesha has skillfully managed PCI Media’s program portfolio across 40 countries, 30 languages, and numerous partners on issues including immunization, nutrition, violence against women and children, and climate resilience. She also sits on the Boards of Calvert Impact Capital, the David and Dovetta Wilson Scholarship Fund, and Reimagine.
Meesha holds a B.A. in Education with a specialization in Reading from the University of Texas and studied in the Urban Policy MSc program at the New School. Meesha is one of 11 children from West Texas and has experienced first-hand the transformative power of education from a place of love, not loss. Meesha is dedicated to the work of sharing this gift with all people.
In this first a four-part interview, Meesha traces the roots of edutainment and how the insights of a TV producer, Miguel Sabido, has altered the ways we think about producing social change around a host of crucial issues facing the world.
In this second of a four-part series, Meesha explores how PCI Media came into existence, and how they took the ideas of Miguel Sabido and scaled them to address real world change.
In this third of a four-part interview, Meesha illustrates how PCI Media is applying this "story" technology to address a host of issues facing Mozambique, and demonstrates how just changing the conversation around an issue is the first and perhaps most important step in changing hearts and minds.
In this fourth of a four-part interview, Meesha explains how PCI Media developed the "I survived Ebola" campaign and how their work played a significant role in changing the story on the ground during a pandemic.